Consumer Opt-out

Opt Out of Interest-Based Advertising

NAI members are committed to transparency and choice. The NAI opt-out tool was developed in conjunction with our members for the express purpose of allowing consumers to "opt out" of the Interest-Based Advertising delivered by our members.

Some of the ads you receive on Web pages are customized based on predictions about your interests generated from your visits over time and across different Web sites. This type of ad customization — sometimes called “online behavioral” or “interest-based” advertising — is enabled through your computer browser and browser cookies. Such online advertising helps support the free content, products and services you get online.

Using the tools on this page, you can opt out from receiving Interest-Based Advertising from some or all of our participating companies.

  • Find out which participating companies have currently enabled customized ads for your browser;
  • See all NAI members and learn more about their advertising and privacy practices;
  • Check whether you’ve already opted out from member companies;
  • Opt out of browser-enabled interest-based advertising by some or all members, using opt-out cookies to store your preferences in your browser; or
  • Use the “Choose All Companies” feature to opt out from all currently participating companies in one step.

Following an opt out, the companies listed below cease collecting and using data from across web domains owned or operated by different entities for the purpose of delivering advertising based on preferences or interests known or inferred from the data collected (Interest Based Advertising or IBA).

Opting out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.

If you have any questions, please visit our FAQ section.

Opt Out Tool

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Tab Description

These 0 companies are NAI members and have committed to provide choices for Online Behavioral Advertising (OBA).

View all participating companies here.

Click the company name to find out more about an NAI member. To opt out from targeted ads by one or more member companies, check the box(es) in the “Select” column next to the company name(s), and then hit the “Submit your choices” button. You can also click the “Select all shown” box to pre-check all the listed companies before you hit the “Submit” button. An [-] symbol in the check box indicates that you have already set an opt out to targeted ads from this company.

Need help?

These 0 member companies have enabled Online Behavioral Ads for this web browser.

View all companies enabling interest-based ads.

Click the company name to find out more about a member company. To opt out from targeted ads by one or more member companies, check the box(es) in the “Select” column next to the company name(s), and then hit the “Submit your choices” button. You can also click the “Select all shown” box to pre-check all the listed companies before you hit the “Submit” button.

Need help?

These 0 companies have set an opt-out preference for Online Behavioral Advertising in your browser.

View all companies that have set an opt-out preferences in your browser.

Need help?

Company Listings for Selected Tab

Company Name
There was an error retrieving results from the system.
Company Name
There are no participating companies that have enabled interest-based ads for this Web browser.
Company Name
There are no opt-out preferences stored within this Web browser.
Browser Plugin Available Click here to protect your opt outs

Submit Your Choices

Submitting your choices for the selected companies stores your opt out preference(s) to interest-based advertising in your browser. Learn more.

Submitting your choices for the selected companies stores your opt out preference(s) to interest-based advertising in your browser. Learn more.

Important things to remember about the choices you make on this page:

  • These opt outs apply to Online Behavioral Advertising by NAI member companies. You will still receive other types of online advertising from participating companies, and the Web sites you visit may still collect information for other purposes.
  • The opt-out choices you select are stored in opt-out cookies only in this browser. You should separately set your preferences for other browsers or computers you may use. Deleting browser cookies can remove your opt out preferences, so you should visit this page periodically to review your preferences, or update to include new participating companies.
  • Opting out using the NAI Opt-out Tool should not affect other services provided by NAI members that rely on cookies, such as email or photo-hosting. Click here for more information.
  • The NAI has adopted a policy that all NAI member companies set an opt-out cookie with a minimum lifespan of five years. Click here for more information.

Opt Out From All Participating Companies

Opt out from all participating companies.

Submitting your choices for all currently participating companies stores your opt-out preferences to online behavioral advertising in your browser. Learn more.

The technology used for this opt-out page was jointly developed by the NAI and the Digital Advertising Alliance.